Winning Team: Vagisil & NY Liberty Champion Women’s Confidence and Health

“At Vagisil, we believe that women deserve to feel confident, powerful, and authentic. This partnership is about uniting two iconic brands to celebrate strength, spark open conversations, and support women in every arena of life.” - Keech Combe Shetty, Executive Chairwoman of Combe Inc., the parent company of Vagisil

In a bold move that brings women’s health to center court, Vagisil has announced a groundbreaking partnership with the 2024 WNBA Champions, the New York Liberty. This collaboration isn’t just about branding—it’s about breaking barriers, sparking conversations, and celebrating the power of women owning their bodies with confidence.

Both Vagisil and the Liberty are New York-based icons with a shared legacy of empowerment and visibility. Vagisil, founded in 1974 during the women’s liberation movement, has spent the last 50 years advocating for dignity and open dialogue around intimate care—an area too often shrouded in stigma. Meanwhile, the Liberty have been trailblazers in women’s sports, championing equity, representation, and excellence both on and off the court.

The partnership will go beyond the court. 

Fans can expect co-branded content, product sampling, and immersive experiences that highlight self-care as a form of self-empowerment. Vagisil and the Liberty will also work with local organizations to provide free products to underserved communities across New York City and Brooklyn.

Keia Clarke, CEO of the New York Liberty, emphasized the shared mission: “We are thrilled to partner with Vagisil to bring freshness into the spotlight as a key to confidence, not shame. Both of our organizations have a history of breaking down barriers and starting necessary conversations.”

This collaboration is more than a sponsorship—it’s a movement. One that puts women’s intimate care and confidence front and center, where it belongs.